Innovation
I have varied experience in innovation. At innocent and Grant’s, I’ve been part of the leadership team responsible for setting the vision and strategy for all future long-term innovations.
I've been responsible for setting out the vision for new juice ranges across Europe; covering everything from building the business case and then working cross-functionally with markets across Europe to bring those products to launch.
I have experience with line extensions; this involves working with product developers on new liquids to ensure they deliver against agreed concepts.
I've worked on range re-positionings. Covering everything from writing concepts, new liquid development, and packaging development through to implementation and launch.
Example of innovation…
Introducing Grant’s Winter Dessert, where quality and flavour combine. A tantalising twist on tradition.
I developed this vibrant limited edition as an alternative to old classics, perfect for sharing with friends.